All summer on our satellite television screen, we watched luscious commercial spots produced by the Greece and Croatia Tourism Boards. They were beautiful, enchanting and persuasive and created a wonderful image for both countries as a visitor destination. We were almost tempted to go ourselves! What was impressive was the emphasis on those aspects of the country you would normally associate with Italy first; food, art cities, archaeology etc. Both countries have sensed an opportunity. The messages are clear. Croatia ‘The Mediterranean as it once was’; Greece ’5000 years of history’. Croatia has even claimed Marco Polo as their own!
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