A new Grana Padano Cheese television spot is about to hit our digital screens. The last one was iconic and ran from 2002. The ad featured a cheese knife slicing through grapes, honey, walnuts etc to land with a thud in a round of Grana Padano. Difficult to beat. View the commercial here The new one is located in a romantic Paris by night as a couple enjoy a meal on a classic barge as they drift along the Seine. The hook hangs around him

The news that McDonald’s Italia will be offering a limited range of products made from Italian regional DOP food products is interesting news. Perhaps most interesting of all is the fact that the Ministry of Agriculture has evidently sponsored the idea from the very start, apparently convincing the McDonalds hierarchy. The Ministry has been clear to distance itself from the business practises of McDonalds, stating that its primary role is simply to promote the consumption of Italian regional food prodcts, and hence production. And what