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	<title>Delicious Italy Blog &#187; advertising</title>
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	<description>Delicious Italy&#039;s food, travel and tourism news blog</description>
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		<title>The Image of Greece and Croatia</title>
		<link>http://deliciousitalyblog.com/2011/06/the-image-of-greece-and-croatia/</link>
		<comments>http://deliciousitalyblog.com/2011/06/the-image-of-greece-and-croatia/#comments</comments>
		<pubDate>Sat, 25 Jun 2011 12:47:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Tourism Marketing and Promotion]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[spot]]></category>

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		<description><![CDATA[All summer on our satellite television screen, we watched luscious commercial spots produced by the Greece and Croatia Tourism Boards. They were beautiful, enchanting and persuasive and created a wonderful image for both countries as a visitor destination. We were almost tempted to go ourselves! What was impressive was the emphasis on those aspects of the country you would normally associate with Italy first; food, art cities, archaeology etc. Both countries have sensed an opportunity. The messages are clear. Croatia ‘The Mediterranean as it once was’; Greece ’5000 years of history’. Croatia has even claimed Marco Polo as their own!<a href="http://deliciousitalyblog.com/2011/06/the-image-of-greece-and-croatia/"> <br /><br /> (Read More...)</a>]]></description>
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		<title>Campania is truly beautiful</title>
		<link>http://deliciousitalyblog.com/2011/06/campania-is-truly-beautiful/</link>
		<comments>http://deliciousitalyblog.com/2011/06/campania-is-truly-beautiful/#comments</comments>
		<pubDate>Tue, 21 Jun 2011 12:59:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Tourism Marketing and Promotion]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[campania]]></category>
		<category><![CDATA[naples]]></category>
		<category><![CDATA[spot]]></category>

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		<description><![CDATA[Apart from allowing all luxury hotels in Italy to open up casinos on their premises, there is still no sign of any tangible country wide marketing or communication initiative from the recently set up Ministry of Tourism. Until now that is. Some Italian regions have decided they can’t wait any longer and are going it alone in the style of many country ads doing the rounds eg Go Goa, Incredible India. Not least Campania. First seen in 2009 ‘Campania così bella che è vera!’ is the spot to relaunch the image of the region. By Campania, we mean the Amalfi<a href="http://deliciousitalyblog.com/2011/06/campania-is-truly-beautiful/"> <br /><br /> (Read More...)</a>]]></description>
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		<title>Grana Padano 1 &#8211; 0 Parmesan Cheese</title>
		<link>http://deliciousitalyblog.com/2011/06/grana-padano-v-parmesan/</link>
		<comments>http://deliciousitalyblog.com/2011/06/grana-padano-v-parmesan/#comments</comments>
		<pubDate>Mon, 06 Jun 2011 12:57:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Tourism Marketing and Promotion]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[cheese]]></category>
		<category><![CDATA[exports]]></category>
		<category><![CDATA[spot]]></category>

		<guid isPermaLink="false">http://deliciousitalyblog.com/?p=23</guid>
		<description><![CDATA[A new Grana Padano Cheese television spot is about to hit our digital screens. The last one was iconic and ran from 2002. The ad featured a cheese knife slicing through grapes, honey, walnuts etc to land with a thud in a round of Grana Padano. Difficult to beat. View the commercial here The new one is located in a romantic Paris by night as a couple enjoy a meal on a classic barge as they drift along the Seine. The hook hangs around him being unable to uncork his champagne bottle until she nibbles some flakes of cheese and<a href="http://deliciousitalyblog.com/2011/06/grana-padano-v-parmesan/"> <br /><br /> (Read More...)</a>]]></description>
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		<title>Come to Puglia in Winter</title>
		<link>http://deliciousitalyblog.com/2011/05/come-to-puglia-in-winter/</link>
		<comments>http://deliciousitalyblog.com/2011/05/come-to-puglia-in-winter/#comments</comments>
		<pubDate>Mon, 16 May 2011 12:54:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Tourism Marketing and Promotion]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Puglia]]></category>

		<guid isPermaLink="false">http://deliciousitalyblog.com/?p=20</guid>
		<description><![CDATA[Our exploration of advertising promotional spots by the Italian regions continues. As it’s winter and everyone is flocking to the snow resorts for the Xmas break, how do you promote a region whose visitor season really only covers the warmer months of the year. The Regione Puglia launched a year or so ago the novel campaign below. They were certainly brave. The spot is well executed, fun and the message comes across. One snag. There’s no sun, the sea look pretty cold and there’s no one about. The payoff line ‘Quit chasing the summer – Puglia, beautiful all the year<a href="http://deliciousitalyblog.com/2011/05/come-to-puglia-in-winter/"> <br /><br /> (Read More...)</a>]]></description>
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