In house disponiamo di un sistema mailing di circa 10.000 indirizzi provenienti  esclusivamente da persone che ci hanno contattato, suddivisi  tra privati e categorie di professione tra cui: tour  operator  all’estero, stampa e media, associazioni e club e stranieri  residenti in  Italia.

MAILING CAMPAIGN

On July 1st 2009 Delicious Italy srl upgraded its subscriber mailing list by installing a new customer relationship management (CRM) system.

Built by Omnistar in the US, and elaborated specifically for Delicious Italy srl by our Rome based internet service provider Mondoweb srl, the new system offers the opportunity of highly targeted communications campaigns to the readers of www.deliciousitaly.com.

The mailing list contains email addresses compiled exclusively from individuals who have contacted www.deliciousitaly.com directly over the last 8 years for work or leisure.

Over 9000 opt-in email addresses currently feature in the new system with the majority of subscribers having supplied the following personal information and Italy travel preferences:

Full Name
Country
City of Residence

Accommodation
City Breaks
Recipes
Event
Sport & Outdoor
Artisan Products
Restaurants
Guided Tours
Food & Wine
Art & History
Relax & Spa
Special Offers

The information is further elaborated according to type:

1.tour operators
2.press & media
3.associations & clubs
4.foreigners based in Italy
5.corporate clients
6.private travellers

Finally, the country of origin reflects the overall site statistics for www.deliciousitaly.com: 40% US, 20% UK, 15% Australia/Canada/, 10% Italy.

YOUR TARGETED MAILING CAMPAIGNS

Delicious Italy srl creates and manages different mailing campaigns to maximise the communication of client’s products and services to the above subscribers.

The cost of the mailings depends on the scope of the campaign.

QUICK
The simplest and least expensive campaign could be a targeted mailing to our mail subscribers who have expressed an interest in just Accommodation or Special Offers.

SEGMENTED
A more sophisticated campaign could be targeted, for example, to Tour Operators based in the United States interested in Guided Tours and Food and Wine.

FULL
A full mailing would reach all our subscribers with the same message.

CAMPAIGN REPORT RESULTS (see image above)

All clients receive a summary report of their mailing campaign which lists the following statistics:

1. Total Recipients
2. Percent who received the mailing
3. Forwarded to a Friend
4. Unique Recipients
5. Read Ratio Percentage
6. Number of Times Email was Opened
7. Clicks from Mailing
8. Link Popularity
9. Most Read Recipients