Archive for the ‘Italian Lifestyle and Life in Italy’ Category:


The Real Taste of Rome

We suggest you take a look at two previous articles in this blog. The first related to ‘Sora Anna’ (Revenge of Non Celebrity Chefs) and the second on the subject of ‘Made in Italy beefburgers’ (McAsiago) to get a feel for the opposing gastronomic poles to be found in the Eternal City at the moment (putting kebabs and sushi aside obviously). But let’s get back to center ground and the heart of Roman Cuisine. To be precise, Testaccio, where our friend Kenny Dunn has put together a wonderful food tour of the historical and spritual home of not only AS

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McAsiago

The news that McDonald’s Italia will be offering a limited range of products made from Italian regional DOP food products is interesting news. Perhaps most interesting of all is the fact that the Ministry of Agriculture has evidently sponsored the idea from the very start, apparently convincing the McDonalds hierarchy. The Ministry has been clear to distance itself from the business practises of McDonalds, stating that its primary role is simply to promote the consumption of Italian regional food prodcts, and hence production. And what a masterpiece to persuade the world’s largest restaurant chain to come on board. It semes

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Revenge of Non-Celebrity Chefs

Jamie, Heston, Nigella, Rick, Mamma Agata, they all get their fair share of publicity. And some even get a fairer share than others.  But Delicious Italy has been asked to spread the word about little known Sora Anna from Zagarolo near Rome. Now, Sora Anna is not exactly unknown, but her fame is disproportionate to her culinary heritage and gastronomic importance. We translated the following from Anna’s Italian curriculum which was forwarded to us by Tania Pascuzzi of In Italy Tours who approached Anna about collaborating exclusively with her and building this unique cooking tour in the Castelli Romani. THE

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Retro Italian Liqueur

By sheer coincidence Cynar had a new campaign just out in Italy which stars the oblique 80′s pop group Elio e Le Storie Tese (and better then ever). The ad sees the boys enjoying a Cynar in central Milan while nonchalantly disturbing the traffic to a standstill. Just as they look as if they are going to get a good cuffing for wearing too thin ties, a space ship in the form of an artichoke lands and whisks them off. Probably to extra time and penalties between Ferencvaros and Dinamo Kiev. www.cynar.it

Roman Mozzarella Cheese

Apparently, 10% of all buffalo mozzarella is made in Lazio. If we can make a couple of observations. Firstly, in our humble opinion, the Italian buffalo mozzarella industry should be closing ranks and putting together a concerted cross regional campaign for the benefit of all, at least abroad. Secondly, branding and marketing initiatives need to be treated with great care and not a little prior research. What is the image of buffalo mozzarella abroad today? Is ‘Collosella’ the right communication? Apparently, the aim is to extend the Collosella branding to a whole range of seasoned cheeses from Lazio. If so,

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