Archive for the ‘Tourism Marketing and Promotion’ Category:


Online Travel Agents? Sorry, we’re fully booked

Published by in Tourism Marketing and Promotion on October 6th, 2011

The newsletters of www.hotelmarketing.com hit the mark everytime. Not least the title of a recent headline which stated “why OTA hotel customers are not your customers”. immediately followed up with “the power of their marketing programs can outgun even the largest hotel chain”. Have OTA’s simply become virtual supermarkets squeezing the margins of their hardworking suppliers to the bone?  This is, in effect, our conclusion from an article by Toronto based LMA Communications entitled ‘No Defense for the OTA’s. In their own words ‘ No matter what numerical data is presented, it doesn’t refute the simple fact that the OTAs are

(Read More…)

No Comments »

Italy Meetings Incentive and Event Organizers

Published by in Tourism Marketing and Promotion on August 11th, 2011

There seemed to be a need for a group on LinkedIn for a place where corporate travel, meeting and incentive planners based outside Italy could interact with skilled Destination Management (DMC) professionals across the Italian regions. So we set it up ourselves! The objective is to help the best Destination Management Companies and individual consultants in Italy connect with planners, event organisers and in-house meeting and event executives based abroad. As well as individual incoming Italy travel professionals, we are encouraging Italian hotels and tour operators who offer MICE services to join the group.  For companies and individuals based outside

(Read More…)

No Comments »

Garum Research Visit to Cetara

Published by in Tourism Marketing and Promotion on July 6th, 2011

Ajinomoto Europe SAS, France, asked us to help set up of ancient garum sauce food demonstration and tasting in Rome with professional chef and subsequent factory visit in Cetara along the Amalfi Coast. BRIEF: In association with European Committee for Umami (ECU) and global Japanese food company researching our fifth taste for world conference in San Francisco.

Tags: , , ,
No Comments »

The Image of Greece and Croatia

Published by in Tourism Marketing and Promotion on June 25th, 2011

All summer on our satellite television screen, we watched luscious commercial spots produced by the Greece and Croatia Tourism Boards. They were beautiful, enchanting and persuasive and created a wonderful image for both countries as a visitor destination. We were almost tempted to go ourselves! What was impressive was the emphasis on those aspects of the country you would normally associate with Italy first; food, art cities, archaeology etc. Both countries have sensed an opportunity. The messages are clear. Croatia ‘The Mediterranean as it once was’; Greece ’5000 years of history’. Croatia has even claimed Marco Polo as their own!

(Read More…)

Tags: ,
No Comments »

Campania is truly beautiful

Published by in Tourism Marketing and Promotion on June 21st, 2011

Apart from allowing all luxury hotels in Italy to open up casinos on their premises, there is still no sign of any tangible country wide marketing or communication initiative from the recently set up Ministry of Tourism. Until now that is. Some Italian regions have decided they can’t wait any longer and are going it alone in the style of many country ads doing the rounds eg Go Goa, Incredible India. Not least Campania. First seen in 2009 ‘Campania così bella che è vera!’ is the spot to relaunch the image of the region. By Campania, we mean the Amalfi

(Read More…)

Tags: , , , ,
No Comments »

Grana Padano 1 – 0 Parmesan Cheese

Published by in Tourism Marketing and Promotion on June 6th, 2011

A new Grana Padano Cheese television spot is about to hit our digital screens. The last one was iconic and ran from 2002. The ad featured a cheese knife slicing through grapes, honey, walnuts etc to land with a thud in a round of Grana Padano. Difficult to beat. View the commercial here The new one is located in a romantic Paris by night as a couple enjoy a meal on a classic barge as they drift along the Seine. The hook hangs around him being unable to uncork his champagne bottle until she nibbles some flakes of cheese and

(Read More…)

Tags: , , ,
No Comments »

Come to Puglia in Winter

Published by in Tourism Marketing and Promotion on May 16th, 2011

Our exploration of advertising promotional spots by the Italian regions continues. As it’s winter and everyone is flocking to the snow resorts for the Xmas break, how do you promote a region whose visitor season really only covers the warmer months of the year. The Regione Puglia launched a year or so ago the novel campaign below. They were certainly brave. The spot is well executed, fun and the message comes across. One snag. There’s no sun, the sea look pretty cold and there’s no one about. The payoff line ‘Quit chasing the summer – Puglia, beautiful all the year

(Read More…)

Tags: ,
No Comments »
© Delicious Italy Blog
purchase Valium