Apparently, 10% of all buffalo mozzarella is made in Lazio.
If we can make a couple of observations.
Firstly, in our humble opinion, the Italian buffalo mozzarella industry should be closing ranks and putting together a concerted cross regional campaign for the benefit of all, at least abroad.
Secondly, branding and marketing initiatives need to be treated with great care and not a little prior research.
What is the image of buffalo mozzarella abroad today? Is ‘Collosella’ the right communication?
Apparently, the aim is to extend the Collosella branding to a whole range of seasoned cheeses from Lazio.
If so, where does this leave the annual ’’ for best cheese in the province of Rome which celebrates such wonderfully local cheeses as Marzolina of Esperia’.
This event is of course, already supported by the Chamber of Commerce, the Unioncamere Lazio, Provincia di Roma, Associazione Italiana Agricoltura Biologica and other official bodies.
To add to the confusion, ‘ ’ is a famous brand of cheese from Piemonte distributed across Italy. What do they think?
What we think is that if you want to sample the best buffalo mozzarella start with the official consortium for the DOP product, in Campania.