Our exploration of advertising promotional spots by the Italian regions continues. As it’s winter and everyone is flocking to the snow resorts for the Xmas break, how do you promote a region whose visitor season really only covers the warmer months of the year. The Regione Puglia launched a year or so ago the novel campaign below. They were certainly brave. The spot is well executed, fun and the message comes across. One snag. There’s no sun, the sea look pretty cold and there’s no one about. The payoff line ‘Quit chasing the summer – Puglia, beautiful all the year
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