The newsletters of www.hotelmarketing.com hit the mark everytime. Not least the title of a recent headline which stated “why OTA hotel customers are not your customers”. immediately followed up with “the power of their marketing programs can outgun even the largest hotel chain”. Have OTA’s simply become virtual supermarkets squeezing the margins of their hardworking suppliers to the bone? This is, in effect, our conclusion from an article by Toronto based LMA Communications entitled ‘No Defense for the OTA’s. In their own words ‘ No matter what numerical data is presented, it doesn’t refute the simple fact that the OTAs are
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